Free SEO Tools & Resources
- Keywords Everywhere Great keyword tool Chrome and Firefox extension. (now paid)
- Answer The Public Aggregated view of the questions asked to Google & Bing.
- Keyword Keg Another free keyword tool, you can import lists and export 20 results.
- Wordtracker Scout Displays what articles are about on keyword cloud.
- LSI Graph Generate a list of semantically related keywords and best performing content.
- Google Trends Compare one keyword to another over time
- Keyword Finder Uses Google’s autocomplete API to find many keywords.
- KeywordTool.io An alternative to Google keyword planner.
- Merge Words Takes words from 3 lists and merges them together into one.
- Cognitive SEO Keywords Analyze keywords and get suggestions.
- Seed Keywords Grow your own seo keywords from suggestions from your friends.
- Keyword Density Checker Remember to write for people, not SEO, don’t overoptimize.
- Small SEO Tools Rank Checker Check rankings of up to 10 keywords at a time.
- Hoth Rankings Tracker Check 10 keywords ranking daily.
- Can I Rank Explains the opportunities and benefits of ranking for certain keywords
- Ahrefs Backlink Checker Free version of Ahrefs’ backlink checker tool.
- Open Link Profiler Fast backlinks and a lot more info worth investigating.
- Check My Links Chrome plugin to check pages for broken links.
- Search Queries for backlink prospecting
- Guide to getting backlinks Lots of great ideas for obtaining a good link or two.
- Help A Reporter Be a reference for reporters looking for answers.
- GeoImgr Image geotagging, add GPS info to photos online.
- EXIF Editor A program for download that allows you to edit EXIF data of images.
Website Audit Tools
- Ubersugest All in one site analyzer, backlink checker and keyword tool. Top Rated!
- SEO Site Checkup Checks major search engine optimization factors.
- SEOability Website crawler with reporting on errors and SEO scoring.
- Screaming Frog Crawl websites and check many different elements.
- Website Grader Checks a few important factors like seo, speed, etc.
- Revive Content Ideas A tool that tells you what website content needs to be revised.
- WooRank Another tool to use to find errors on your site and make improvements.
- Brown Seo Allows you to view your website like a search engine does.
- SEO Checklists Lists to help you not forget steps during SEO campaigns.
- 200 SEO Ranking Factors Explore all of the things Google uses to gauge rankings.
- Periodic Table of SEO Factors Ranking factors displayed like periodic table of elements.
- Google: Algorithm Updates List of major Google updates.
- Google Algorithm Timeline A timeline of major Google updates.
Local Search Tools
- AccurRanker SERP Checker Free Google search results on any keywords anywhere.
- Local Falcon Get a grid showing where your GMB is ranking on Google Maps.
Local Search Resources
- Local Search Ecosystem Graphic & info on how local SEO citation sources interconnect.
- Add To GPS Maps Resource that shows how to add your business to all GPS maps.
Local SEO Citation Sources
- Moz Local Citations by Category List of SEO citation sources sorted by business types.
- Yext Directories List of important business directories to list your site for local SEO.
Local Citations Checkers
- Moz Local Citation Checker Check your online presence in common citation directories.
- Yext listing scan Check business listing citations source accuracy.
- Nofollow identifier Nofollow links on websites you view are outlined in red.
- SEO Quake Multi-tool for viewing many important seo factors of a website.
- Image downloader Download all images from a webpage.
- SEO Toolkit Another extension showing seo results from pages viewed.
- Link Miner Check pages for broken links and social data.
- Statcounter Nice and easy to understand website analytics program.
- Clicky Website analytics with many features included.
- Google Analytics Annotation Take notes in Google Analytics timelines.
- Keyword Hero Display what Google keywords were used to get to a page.
- Databox Beautiful customizable reports, free for up to 3 dashboards.
Mobile SEO Tools
- Mobile First Identify problems with the mobile version of your site.
- Google mobile design checker Is your website mobile friendly?
- Mobi Ready Test websites on different mobile devices.
- Responsive design checker Test your site of different mobile devices.
Blog Post Ideas
- Blog Topics Generator Discover blog post headlines based on keywords.
- A year’s worth of post ideas Blog ideas with examples.
- Blog ideas A tool to get blog posts based on topics.
- 186 Blog Post ideas Good topics to get started writing about.
- SpyFu Check competitor organic or Google ads keywords.
- Keyword Spy Learn your competitors’ most profitable Ad copies & keywords.
- Spy On Web quick search for websites that belong to the same owner.
- iSpionage View competitors best-ranking keywords, landing pages and more.
WordPress SEO Plugins
- Yoast SEO Plugin Most popular WordPress SEO plugin, add metadata.
- Redirection Manage all your 301 redirects and monitor 404 errors.
- Structured Data Add customized structured data to website, pages, posts.
- Ultimate Nofollow Add rel “nofollow” to external links to not pass page rank.
- Post to Google My Business Publish your latest WordPress post to GMB.
- Media File Renamer Rename images in WordPress media galleries.
- Broken Link Checker Find and fix broken links on your WP website.
Website Speed Tests
- GTmetrix Test website speed and identify actionable items that are slowing it down.
- Page Speed Insights Tool from Google to measure page speed in desktop or mobile.
- Keyword Editing Tool Edit keywords, split and combine lists, change case.
- Sort My List A free online tool to help with keyword lists and more.
- Word Counter Count characters in text for meta tags and more.
- Keyword density checker Check density of KW phrases on a page.
- Plagiarism checker. Make sure your content is not a duplicate on the web.
- 1ON1 SEO Training Get a free personalized 30 min SEO strategy & training class.
SEO Blogs To Follow
- Moz Blog Blog from Moz
- SEMrush Blog Blog
- Ahrefs Blog Blog from Ahrefs
- Search Engine Journal
- Neil Patel
- Search Engine Land
- Search Engine Roundtable A blog
- Yoast Blog Blog by Joost de Valk and his team at Yoast.
- Search Engine Watch
- LastPass Manage all of your passwords in a safe and secure spot.
- Cloudflare CDN A fast website ranks better so use a content delivery network.
- BuiltWith Identify what software websites are created with.
- Video Downloader Download videos from websites and social media
- A2 Web Hosting Fast reliable website hosting
- SEO ROI calculator Check viability and profit from SEO campaigns
- Archive.org View what websites looked like in the past.
- Hubspot CRM Forms for your website that capture leads to Hubspot
- Ntask Manager Free project management tool like Basecamp
- Bit.ly link shortening and tracking tool.