When every penny of your brand’s marketing budget is scrutinised, the quality of your video content may suffer. Fortunately, there is a better method to go about things.
It is no secret that video is extremely important in today’s marketing landscape. According to HubSpot study, 88 percent of marketers believe video delivers a positive return on investment for their company, a significant rise from the 33 percent who believed this in 2015.
Online viewing habits have a significant role in this shift in marketers’ perspectives. According to a MediaPost analysis, the average internet user will view 100 minutes of online video per day by 2021, resulting in increased online video budgets that will compensate for a reduction in TV advertising.
If you have a large film budget or a full-service marketing agency on your side, all of this sounds fantastic. But what if you lack these resources? The good news is that your firm can create professional-quality videos even on a shoestring budget.
Give the planning stage the time and attention it requires.
Planning is a vital component of any marketing effort, especially one as extensive as video. Extensive creative preparation will assist you in determining how to stay within your budget and minimise costs while producing something of high quality.
Begin by determining the aim of your video and the key call to action. This can help you narrow down your target demographic as well as the style of video you should make, whether it’s an explainer or a “normal” commercial.
Write your script and storyboards with any production constraints in mind. You may not be able to hire actors, so who on your staff is most at ease in front of the camera? Would it be easier for you to use your Photoshop talents to edit an animated video instead of filming a live-action video? Addressing these critical concerns ahead of time will make the rest of the recording and editing process much smoother.
Invest in basic video equipment and tools.
Before you can begin filming, you must first get the necessary equipment to ensure a successful outcome. The good news is that you don’t need to buy a high-priced camera. Smartphones today capture beautiful, crisp video that will look amazing for your purposes – especially after editing.
In addition to your smartphone, you’ll need a tripod and a simple lighting setup. A smartphone tripod will help you to stabilise your camera. This is especially useful for longer pictures because you won’t have to worry about your hand swaying and causing a blur in the image.
Proper lighting will have a significant impact on how the video appears. “Pinpointing lights directly on specific objects or people helps encourage viewers to direct their eyes to the intended area, ensuring that crucial portions of the video are not missed,” according to the Sheffield Institute for the Recording Arts. Lighting can also be employed to bring colour and texture to otherwise uninteresting settings and sceneries.”
After you’ve shot video and recorded audio, you’ll need to put it all together with an editing programme. Low-cost apps like Videoleap even allow you to edit straight on your phone. Sound mixing, stock footage, and film filters are just a few of the options for making your video appear its best.
Keep things brief and straightforward.
When creating your first “bootstrapped” video, you’ll probably want to make it short and sweet. However, as your confidence in your video skills improves, you may be tempted to create longer and longer videos.
Don’t make this blunder! Shorter movies not only take up less of your time and money, but they are also more likely to leave an impression on your customers. This is especially true for people who are only surfing social media. According to TechSmith survey data, 41 percent of web viewers preferred movies under four minutes in duration, with engagement generally dropping as videos become longer.
Furthermore, networks such as Twitter and Instagram have length restrictions. Using these guidelines as a guideline will allow you to publish your videos more readily across numerous platforms.
This is a big part of why six-second ads are so popular – the short length gives a clear, memorable, bite-sized message. According to a DigiDay analysis, this short-form material can be “40% more emotionally engaging for digital natives.”
Longer-form content, while useful for webinars or thorough explainer videos, is often best left for customers farther down the sales funnel. Even yet, you want to keep things as short as possible for increased engagement and less work on your part.
Managing your company’s videos on a shoestring budget may be daunting, but it’s far from impossible. Following these easy procedures, even teams with little to no marketing budget can create videos that look and sound amazing, and getting this distinct content out there will make all the difference in leaving your target audience with a positive first impression.