How Entrepreneurs Can Use Video Marketing to Expand Their Brand Voice

When building their digital strategies, brands must think creatively.

Consumers and marketers alike have observed a substantial increase in video content over the last few years, but how does this trend manifest itself practically? Hubspot’s recent research throws light on some critical figures: Video is now used by 85 percent of entrepreneurs as a marketing tool, up from 61 percent just five years ago.

The most relevant statistic for marketers, though, is that 99 percent of individuals who use video content use it again the following year. When video is used effectively, the outcomes speak for themselves.

That is, if the medium is used correctly. Video can elevate brand voice to new heights, but it is not an easy medium to master. You’ll need to tread carefully if you want to get the most out of your video strategy. Here are a few crucial points to remember:
Use existing video platforms to your advantage.

Though video-embedded banner advertising are getting more popular, the greatest place for your video content is on platforms that are already focused on video, such as YouTube, Tik Tok, Snapchat, Hulu, and others. Users are more likely to respond to what they see if they can easily transition from watching their preferred content to seeing well-curated adverts.

YouTube Ads, according to experts, are the next “blue ocean,” a location where marketers can expect to generate four to five times their average ROI. Consumers on sites like YouTube are already prepped for video content; it’s up to you to provide it. Instead of waiting for those clients to see your videos naturally, you can speed things up by targeting them through YouTube’s ad network.
Prioritize quality over quantity.

With so much hype around the future of video, it might be tempting to go in headfirst. However, it is critical to recognise that consumers are currently inundated with more videos than they could possibly watch in their lifetimes. If you want to cut through the clutter, you’ll need to create high-quality video content.

Hootsuite has produced a useful guide for determining which video formats and qualities work best for each platform, but your search for outstanding content should go beyond orientation and pixels. Make videos that you would want to see, and that people would remember when they see them.
Don’t peddle your goods; instead, demonstrate it.

It’s one thing to tell someone they should make fantastic films; it’s quite another to show them how. The first step is to create videos that show a fundamental respect for their viewers. Customers understand how valuable their time and attention are to you, and your content must earn it.

It’s crucial to remember that, according to consumer analytics firm Kantar, more than 70% of individuals believe ads are more obtrusive now than they were three years ago. Your video should fit in with the surrounding information and should never explicitly market your product. Instead, highlight some of your product’s important features and demonstrate its value – you can trust customers to connect the connections on their own.
Tell a storey.

If you can get your work on a platform that allows for long-form content, focus on the storytelling part of things. Video is possibly the best-suited marketing medium for narrative, and audiences are eager to respond: According to experts at the University of West Alabama, 55 percent of customers who adore a brand’s storey are willing to make a purchase.

All of the information you want to convey through video material may be shaped into a storey. Do you want to share product specifications? Incorporate them into the narrative of the product’s creation and development. Do you want to publicise a new discount? Display the factors that contributed to the price decline. Customers will notice and respond to your efforts, resulting in significant ROI down the road.
Stick to the three “E”s.

If all else fails, there are three basic rules to remember: engage, educate, and energise. You engage potential customers by putting your video content in the right location at the right time, making sure your audience is exactly who and where you want them to be. You teach people through well-written, aesthetically presented content that offers knowledge that is relevant to them. Most significantly, you excite them to continue engaging with your brand, securing a new relationship for your company.

While no two businesses will wish to create the identical content, adopting a few of these rules can help you refine your production. The year 2021 will demonstrate just how far video content has progressed, and every firm worth its salt should ride that wave as far as it will take them.

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