Using video in your social media marketing can seem daunting, but if you follow some basic rules, you’ll be an expert in no time. If you want to create video that not only gets views, but helps convert sales, follow some of these best practices.
You’ll be an expert in no time if you follow a few simple principles.
Using video in social media marketing can be intimidating at first, but if you follow a few simple guidelines, you’ll be an expert in no time. Follow some of these best practises if you want to make video that not only generates views but also helps convert sales.
1. Begin with the proper equipment.
One of the most common reasons individuals give for not creating video content is that it is too expensive to purchase the necessary equipment. Allow us to assist you with this.
Today, almost everyone in company owns a smartphone, which can be used to livestream or record video from anywhere. In fact, under the correct circumstances, such video clip can be just as good as anything shot with a dedicated video camera. Similarly, most laptops include a built-in webcam as well as an audio connector for plugging in a headset and microphone.
2. Improve your lighting
The main disadvantage of using a laptop or smartphone to record video is that it is more difficult to compensate for low lighting. Indeed, if you’re going to invest in anything for video recording, improved lighting should be at the top of your list, especially if you want to film in a dark office.
When you ask a camera to record you in low light, the footage that results is dark and blurry. When you’re well-lit, the video is sharp and clear, and most importantly, your audience can see you well.
To that purpose, it is recommended that you have two lights in front of you, one on each side of the camera, and one behind you to eliminate shadows. Lights developed expressly for video shooting are easier to adjust and direct than standard household lights, but feel free to work with what you have.
To test your illumination, launch a video recording programme on your computer, such as QuickTime for macOS, and check the video quality. Do you have a grainy or shadowy appearance? Is the lighting too harsh? Get up and adjust your lights as needed, then observe how this affects the video quality. Record yourself briefly if required and email it to a friend for feedback.
3. Make direct eye contact with them.
Making direct eye contact with your audience is an excellent way to engage with them. It’s how you begin to establish rapport. People who never look at the camera risk conveying to the audience that they are untrustworthy.
That’s not to suggest you can’t look away from the camera. However, the more you can look directly into the camera, giving each viewer the impression that you’re staring at them, the more effective your films will be.
So put everything into practise! Make it a habit to glance at the camera while speaking. Treat it as if you’re speaking to the person. If it helps, imagine you’re having a lovely conversation with a beloved friend.
One trick is to minimise the video screen you’re now viewing. Make it small and placed at the top of your screen, as close to your camera as possible. That way, even if you’re gazing at yourself, other guests, or a live screen feed of remarks, your gaze is never far from the camera.
4. Take some time off.
When it comes to developing video content, it’s also crucial to give oneself time and grace. Nobody is born knowing how to make beautiful videos. It takes many, many hours of practise and experience to get proficient at it, and even then, like with any other skill, mastery takes a lifetime.
Remember that your audience and viewers are generally pulling for you! They want to learn from you and connect with you, and they will be patient with you as you struggle from time to time.
If you make a mistake when live streaming, just laugh it off and go on. Heck, some of the most popular video clips for my and my co-authors’ 360 Marketing Squad are the blooper reels I invariably include. Those actually serve a useful purpose: they demonstrate your genuineness, humanity, and, ideally, sense of humour.
5. Arrange for a testing session
Finally, while deciding on your video strategy — where you’ll publish videos and what you’ll talk about – add a time period for how long you’re going to commit to doing this before making any firm decisions.
It might be disheartening to spend hours filming and editing a video just to have it published and receive no views. But don’t let that discourage you. Publish the one after that, and the one after that. Continue to push out material and build an audience for yourself. If you’re unsure whether the films are good, find trusted friends and colleagues who can give you open, professional comments, and then continue to publish the videos.
It takes a long time to acquire a following, and even longer to begin incorporating criticism and input and becoming proficient at generating videos. Allow yourself enough time to complete the task, and set some fair objectives and measures for success.